ATM Location Planning

TLG Reviews And Analyzes ATM Placements

The Lancaster Group can evaluate the need for any existing free-standing ATM and/or drive-thru facility based on transaction demand and distance from other service venues and make appropriate recommendations for retention of the facilities, merger or relocation of those facilities, or if justified closure. Operational costs versus any revenues collected are also factored into the equation.


Location Planning Process

We review the placements of your ATM devices to analyze the feasibility of the location, the usage and the costs associated with each location. We then examine your customer/member base to optimize your ATM locations for the most effective customer/member coverage considering traffic patterns for work and shopping.

Typically, standalone ATMs and Drive-thru locations are usually deployed as service assets for the convenience of the existing customer base when that base is located in areas of a community or county that is not served by a retail branch office.  ATMs and Drive-thru venues can be a misuse of operating dollars when the need is unjustified.

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Take the next step…in planning your financial institution’s new office, relocation or expansion.

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Get Answers To Your Most Pressing Questions

After a detailed analysis of your financial institution and its markets, we can provide you with answers to some of your most pressing questions:

  • Should we branch at this time?
  • Are our branch offices strategically placed to optimize market share?
  • Are the conditions for branch expansion right?
  • Should we acquire a location in a strip mall or should we acquire land and invest in brick and mortar?
  • Should we open an LPO office first? What conditions justify this?
  • What conditions should be present to know that closure or branch merger is the right option?