Our Approach

How we are different from the competition

Working business meeting discussion

  • Technology cannot replace experience. We do not rely on GIS software to place your new branch. We come to the area and look at the sites and the community in-person.
  • Because of all of our on-site work experience, we can identify the elements that make a branch location successful that cannot be seen on a computer screen
  • We do not design or build buildings and do not benefit in any way from our recommendations other than our professional fees
  • We select the exact location(s) for branch placement, not general areas
  • Our performance track record is untouchable by any other firm
  • We conclusively identify courses of action and prioritize the order
  • We provide deposit and loan growth projections over a five-year period
  • Our personnel are veterans of the financial institution industry and many have previous successful management careers in banking
  • We are specialists in branch and ATM optimization and branch and ATM feasibility and placement

We do not build or design buildings, sell real estate or do or sell anything that compromises our objectivity of branch and ATM placements.

Here are the reasons you should utilize The Lancaster Group to conduct a feasibility study for your area of interest in place of a build/design firm with a potentially lesser professional fee.

  1. We offer purely objective recommendations
  2. Our recommendations are not influenced by the potential profit derived from a construction project
  3. We will conclusively identify whether a location will be successful and will not recommend expansion if the area of interest does not have the potential to produce high performing branch offices